Reach Your Customers More Effectively
Enhance your marketing efforts with promotions, incentives and mobile marketing initiatives that are relevant and timely. Utilizing the power of Ventraq analytics to gain a better understanding of your subscribers, service providers can now roll out campaigns and direct marketing programs to a finely segmented audience and offer 3rd party content providers more value for their advertising dollars.
Ventraq taps into both historical and real-time data for a more complete picture of subscriber behavior. Capturing and analyzing both allows service providers to match important real-time data with historical information and trending patterns.
Ventraq provides the 'big picture' view of each subscriber which means you will be more effective in your marketing outreach. With a view into subscribers' historical data such as buying preferences, usage patterns, handset type and demographics; paired with real time information such as location, service quality and account balances, service providers hold the key to valuable marketing information.
reduce churn - set triggers to identify potentially dissatisfied customers based on flexible criteria, such as number of dropped calls, number of customer service calls, payment history and contract renewal date, decline in usage and age of handset
increase loyalty - establish 'preferred customer' campaigns for your high margin subscribers
increase ARPU- promote new services, features or handsets to your 'early adopters'
increase advertising revenue- send coupons for restaurants or other services based on location and preferences